Be Well Orange County

Creative Direction & Design
About

Be Well Orange County is dedicated to promoting and supporting mental health and wellness across Orange County by offering education, resources, and fostering a sense of community. It’s incredibly meaningful to see the brand I helped create become a symbol of positivity and support for the community it was designed to serve.

Brand Strategy

Be Well Orange County was created to bring mental health resources together under one clear, supportive mission, making it easier for people across the county to get the care they need. The brand needed to feel warm, approachable, and rooted in the community, something people could connect with and trust.

The logo was inspired by the chrysanthemum flower, which symbolizes friendship, happiness, and well-being. I layered in subtle design details by using the letters "OC" to form the pattern, paying homage to Orange County. Just a small designer detail, but one that adds a layer of meaning. It’s been really cool to see the brand grow and become a sign of positivity for the people and places it serves.