Crossover Health

Brand, Art Direction, Print Design, & Digital Design
About

Crossover Health makes healthcare easier by bringing everything together—Primary Care, Mental Health, Physical Medicine, Health Coaching, Occupational Medicine, and Care Navigation—all in one connected experience. Whether in person or online, their collaborative whole person approach is proven to deliver better care, better outcomes, and lower costs.

Brand Strategy

The brand centers on being human-first, forward-thinking, and distinctly modern. Our creative approach emphasizes clarity, warmth, and trust through clean layouts, vibrant but grounded color palettes, and messaging that feels personal and empowering. Every touchpoint is designed to reflect their mission: to help people live their healthiest lives through care that’s proactive, connected, and built for the way we live and work today.

Bringing the Crossover brand into physical spaces through custom in-clinic artwork.