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Crossover Health

Brand, Art Direction, Print Design, & Digital Design

About

Crossover Health makes healthcare easier by bringing everything together—Primary Care, Mental Health, Physical Medicine, Health Coaching, Occupational Medicine, and Care Navigation—all in one connected experience. Whether in person or online, their collaborative whole person approach is proven to deliver better care, better outcomes, and lower costs.

Brand Strategy

The brand centers on being human-first, forward-thinking, and distinctly modern. Our creative approach emphasizes clarity, warmth, and trust through clean layouts, vibrant but grounded color palettes, and messaging that feels personal and empowering. Every touchpoint is designed to reflect their mission: to help people live their healthiest lives through care that’s proactive, connected, and built for the way we live and work today.

Crossover Health core services diagram beside a smiling clinician.Crossover Health business cards on a wooden surface.Crossover Health letterhead and stationery set.Hands holding a "How Healthcare Should Be" Crossover Health brochure.Animated black tee reading "Your health, your way".Crossover Health staff badge and lanyard.Tote bag printed with the Crossover Health icon grid.Animated Crossover Health logo filling with brand patterns.Crossover Health "Switch On" stickers on a laptop lid.Three Crossover Health "Always On" campaign posters.Animated Crossover Health toggle logo mark on navy.Set of yellow line icons for Crossover Health services on navy.Crossover Health brand pattern library in blue, yellow and coral.Animated Crossover Health Seattle city badge illustration.

Bringing the Crossover brand into physical spaces through custom in-clinic artwork.

Animated "Big Tex" artwork panel mounted on a clinic wall.Clinic lounge with a mountain-scene artwork above the sofa.Clinic wall with a "Big Tex" cowboy artwork panel.Treatment room with a bright fish-pattern mural on exposed brick.Clinic corridor with a vintage car mural and Graham-Paige lettering.Clinic waiting area with a large landscape artwork above the chairs.Exam room featuring a Dark Tango Smokehouse BBQ wall panel.Crossover Health clinic reception and lounge area.