Surf City Still Works

Branding, Package Design, & Digital Design

About

Distillery and restaurant located right in the heart of Huntington Beach. I conceptualized and created everything from their spirits, seltzers, and canned cocktails to the packaging, website, and merchandise. You can find their drinks just about anywhere in Southern California where good booze is sold.

Brand Strategy

Surf City Still Works set out to capture the spirit of Huntington Beach in every bottle—laid back, creative, and rooted in California culture. I leaned into bold, surf inspired visuals and thoughtful typography to create something modern, fresh, and full of local personality. Each bottle features custom artwork by a Huntington Beach artist, making every release a celebration of community and craft. The result was a brand that stood out on the shelf and resonated deeply with the community.

The full Surf City Still Works spirits range on a wave-pattern background.

Whiskey bottle on wet sand with the Huntington Beach pier behind.

Bottle with a sunset-stripe label in the surf at the water’s edge.

Dark spirit bottle lit dramatically on a wooden block.

Five spirit bottles lined up on a surfboard with palm trees behind.

Animated line-drawn bottle icon over teal waves.

Surf City Still Works hard seltzer variety twelve-pack carton.

Person on a paddleboard beside a can of Surf City hard seltzer.

Woman in a pool holding a Surf City margarita hard seltzer can.

Four hard seltzer flavours lined up along a surfboard.

A hard seltzer can standing in a tide pool at the shoreline.

Laptop showing the Surf City Still Works site: "Distilling the spirit of Huntington Beach".

Grid of Surf City Still Works web and social layouts.

Man laughing in a tee reading "I like my drinks like I like my waves".

Surfer carrying a board on the beach in a Surf City Still Works tee.

Woman in a "Don’t worry, the rum’s not gone" tee against a surf mural.

Back of a navy "I support California whiskey" tee at the beach.